Typography

“Type is what meaning looks like”

— Max Phillips
Foundation

When you create a lot of things, you need a flexible toolkit

Our brand’s type needs span surfaces, mediums, and functions. And all of them need to deliver impact, and feel like Dropbox.
An example of large graphic text with a user cursor labeled “F1 Driver” overlaid on top.

So we partnered with esteemed foundry Sharp Type to create a font unique for us, based on Sharp Grotesk

And DB Sharp Grotesk was created

A
Contrast adjustment
We introduced the use of variable type for headlines. With Sharp Grotesk Variable, we have more control over the look of the type, and can adjust the weight of our type to align better optically on light vs dark backgrounds.

A typeface allowing us to create compositions of all shapes and sizes