Our
motion
is
fresh,
inspiring,
and
flexible
Its goal is to evoke the same
satisfying feeling that users get from
using Dropbox products
Motion Principles
It’s easy to go overboard with motion. Focusing on fewer, better elements means that the movement will always have a purpose, and not distract from the main function.
Prioritize Simplicity
Motion can help a user understand a complex action, or ease cognitive load. Hinting at how a function works, or showcasing a longer process in a quick manner, increases usability and aids retention.
Deepen Understanding
Interactions should feel like there is immediate agency when clicked. Motion should have a weight to the movement that echoes physical properties.
Instant Feedback
Our preference is to make the user smile with a wink, rather than throwing confetti in their face.
Subtle Playfulness
Designed to be scalable
Not every experience requires the same amount of expressiveness, however the motion should always pay off our strategic motion principles.