Color

A

A

diverse

diverse

and

and

unexpected

unexpected

color

color

palette

palette

is

is

a

a

key

key

visual

visual

expression

expression

of

of

our

our

brand

brand

We have three distinct color categories:

Core
Accents
Greys

Core Colors

Dropbox Blue

#0061FE

Coconut

#F7F5F2

Graphite

#1E1919

Accent Colors

Azalea

#CD2F7B

Pink

#FFAFA5

Crimson

#9B0032

Sunset

#FA551E

Rust

#BE4B0A

Tangerine

#FF8C19

Gold

#9B6400

Vivid Vargas

#FAD24B

Canopy

#0F503C

Lime

#B4DC19

Ocean

#007891

Zen

#14C8EB

Navy

#283750

Cloud

#B4C8E1

Plum

#78286E

Orchid

#C8AFF0

Greys

1000

#1A1918

950

#242321

900

#2D2B29

850

#393633

800

#44403D

750

#4F4A46

700

#5B5650

650

#67615A

600

#736C64

550

#7F776F

500

#8C8279

450

#978F86

400

#A49B93

350

#AFA8A0

300

#BBB5AE

250

#C7C1BB

200

#D3CEC9

150

#DFDCD8

100

#EBE9E6

50

#F7F6F5

Matching color to imagery

We use color to create harmony and focus. Utilizing color with careful intentionality not only strengthens visual identity but also enhances user experience, guiding users and reinforcing the brand.

Portrait of an older gentleman in a blue shirt sitting in his garden.
Canopy
Medium distance shot of a person walking in front of a wall with a red cross on it on a sunny day.
Zen
Two people standing in front of a store holding holding a painting.
Crimson

See how we use color intentionally across surfaces