A

diverse

and

unexpected

color

palette

is

a

key

visual

expression

of

our

brand

We have three distinct color categories:

Core

Accents

Greys

Dropbox Blue

#00000000

Coconut

#00000000

Graphite

#00000000

Azalea

#00000000

Pink

#00000000

Crimson

#00000000

Sunset

#00000000

Rust

#00000000

Tangerine

#00000000

Gold

#00000000

Vivid Vargas

#00000000

Canopy

#00000000

Lime

#00000000

Ocean

#00000000

Zen

#00000000

Navy

#00000000

Cloud

#00000000

Plum

#00000000

Orchid

#00000000

1000

#00000000

950

#00000000

900

#00000000

850

#00000000

800

#00000000

750

#00000000

700

#00000000

650

#00000000

600

#00000000

550

#00000000

500

#00000000

450

#00000000

400

#00000000

350

#00000000

300

#00000000

250

#00000000

200

#00000000

150

#00000000

100

#00000000

Core Colors

Dropbox Blue

#00000000

Coconut

#00000000

Graphite

#00000000

Accent Colors

Azalea

#00000000

Pink

#00000000

Crimson

#00000000

Sunset

#00000000

Rust

#00000000

Tangerine

#00000000

Gold

#00000000

Vivid Vargas

#00000000

Canopy

#00000000

Lime

#00000000

Ocean

#00000000

Zen

#00000000

Navy

#00000000

Cloud

#00000000

Plum

#00000000

Orchid

#00000000

Greys

1000

#00000000

950

#00000000

900

#00000000

850

#00000000

800

#00000000

750

#00000000

700

#00000000

650

#00000000

600

#00000000

550

#00000000

500

#00000000

450

#00000000

400

#00000000

350

#00000000

300

#00000000

250

#00000000

200

#00000000

150

#00000000

100

#00000000

Matching color to imagery

We use color to create harmony and focus. Utilizing color with careful intentionality not only strengthens visual identity but also enhances user experience, guiding users and reinforcing the brand.

Portrait of an older gentleman in a blue shirt sitting in his garden.

Canopy

Medium distance shot of a person walking in front of a wall with a red cross on it on a sunny day.

Zen

Two people standing in front of a store holding holding a painting.

Crimson

See how we use color intentionally across surfaces

At Dropbox, our Brand Guidelines help us infuse everything we make with identity.

From icons to illustration, logos to language, this collection is the foundation for how Dropbox looks, feels, and sounds like Dropbox.

Color

A

A

diverse

diverse

and

and

unexpected

unexpected

color

color

palette

palette

is

is

a

a

key

key

visual

visual

expression

expression

of

of

our

our

brand

brand

We have three distinct color categories:

Core Colors

Accent Colors

Greys

Matching color to imagery

See how we use color intentionally across surfaces