A
A
diverse
diverse
and
and
unexpected
unexpected
color
color
palette
palette
is
is
a
a
key
key
visual
visual
expression
expression
of
of
our
our
brand
brand
We have three distinct color categories:
Dropbox Blue
#0061FE
Coconut
#F7F5F2
Graphite
#1E1919
Azalea
#CD2F7B
Pink
#FFAFA5
Crimson
#9B0032
Sunset
#FA551E
Rust
#BE4B0A
Tangerine
#FF8C19
Gold
#9B6400
Vivid Vargas
#FAD24B
Canopy
#0F503C
Lime
#B4DC19
Ocean
#007891
Zen
#14C8EB
Navy
#283750
Cloud
#B4C8E1
Plum
#78286E
Orchid
#C8AFF0
1000
#1A1918
950
#242321
900
#2D2B29
850
#393633
800
#44403D
750
#4F4A46
700
#5B5650
650
#67615A
600
#736C64
550
#7F776F
500
#8C8279
450
#978F86
400
#A49B93
350
#AFA8A0
300
#BBB5AE
250
#C7C1BB
200
#D3CEC9
150
#DFDCD8
100
#EBE9E6
50
#F7F6F5
Core Colors
Dropbox Blue
#0061FE
Coconut
#F7F5F2
Graphite
#1E1919
Accent Colors
Azalea
#CD2F7B
Pink
#FFAFA5
Crimson
#9B0032
Sunset
#FA551E
Rust
#BE4B0A
Tangerine
#FF8C19
Gold
#9B6400
Vivid Vargas
#FAD24B
Canopy
#0F503C
Lime
#B4DC19
Ocean
#007891
Zen
#14C8EB
Navy
#283750
Cloud
#B4C8E1
Plum
#78286E
Orchid
#C8AFF0
Greys
1000
#1A1918
950
#242321
900
#2D2B29
850
#393633
800
#44403D
750
#4F4A46
700
#5B5650
650
#67615A
600
#736C64
550
#7F776F
500
#8C8279
450
#978F86
400
#A49B93
350
#AFA8A0
300
#BBB5AE
250
#C7C1BB
200
#D3CEC9
150
#DFDCD8
100
#EBE9E6
50
#F7F6F5
Matching color to imagery
We use color to create harmony and focus. Utilizing color with careful intentionality not only strengthens visual identity but also enhances user experience, guiding users and reinforcing the brand.
Canopy
Zen
Crimson