A

diverse

and

unexpected

color

palette

is

a

key

visual

expression

of

our

brand

We have three distinct color categories:

Core

Accents

Greys

Core Colors

Dropbox Blue

Coconut

Graphite

Accent Colors

Azalea

Pink

Crimson

Sunset

Rust

Tangerine

Gold

Vivid Vargas

Canopy

Lime

Ocean

Zen

Navy

Cloud

Plum

Orchid

Greys

1000

950

900

850

800

750

700

650

600

550

500

450

400

350

300

250

200

150

100

Matching color to imagery

We use color to create harmony and focus. Utilizing color with careful intentionality not only strengthens visual identity but also enhances user experience, guiding users and reinforcing the brand.

Portrait of an older gentleman in a blue shirt sitting in his garden.

Canopy

Medium distance shot of a person walking in front of a wall with a red cross on it on a sunny day.

Zen

Two people standing in front of a store holding holding a painting.

Crimson

See how we use color intentionally across surfaces

At Dropbox, our Brand Guidelines help us infuse everything we make with identity.

From icons to illustration, logos to language, this collection is the foundation for how Dropbox looks, feels, and sounds like Dropbox.

Color

A

diverse

and

unexpected

color

palette

is

a

key

visual

expression

of

our

brand

We have three distinct color categories:

Core Colors

Accent Colors

Greys

Matching color to imagery

See how we use color intentionally across surfaces